Celebrating their milestone 95th Anniversary in 2025, Merrythought proudly introduces The Heritage Collection.

In memory of the victims of the sinking of the Titanic on April 14, 1912

Just launched are the latest new Steiff releases for Spring 2025

Steiff New 2025 Releases

Check out the new 2018 Steiff releases!

Now launched are the latest new Steiff releases for Autumn 2022

Meet some superb pieces for the new season of Steiff.

They are all available now.

Steiff New Releases

Now launched are the latest new Steiff releases for Autumn 2022

Meet some superb pieces for the new season of Steiff.

They are all available now.

Steiff Releases

Now launched are the latest new Steiff releases for Autumn 2017

Meet some superb pieces for the new season of Steiff.

They are all available now.

Steiff Spring Releases

Just launched are the latest new Teddy Hermann releases for Spring 2017

Teddy Hermann New Releases

check out our Steiff Classic Bears.

In stock now!

Steiff Classic Teddy Bears

See the 2017 Steiff Baby Collection at Ashby Bears.

Click Here to view the Soft Cuddly Friends

Found this picture of our Angela with some 10ft grizzly bears. Shot taken at the Steiff factory in Giengen, Germany, when we were at the Steiff Academy. Awesome bears and Yes, that really is Angela in the bottom right corner.

See Studio Animals

Heathrow Airport have released a fabulous Christmas TV advert, featuring two Steiff teddy bears.

The bears were specially produced for the advert, which will pull some heart strings and make you smile.

You can view the TV add here!

check out our Christmas themed items now at Ashby Bears.

Click Here to view the Christmas Section

TV Personality Keith Lemon popped into Ashby Bears today, on a quick break from filming his new television series.